"You're either with us, or against us.
You have to be tough to thrive here.
And if you don't want to be part of our story, that's fine. This city belongs to The King. ...
Oh yeah, enjoy the ring."
There's only one thing funnier than a local news station prematurely taking an undeniable shot at an incredibly gifted player that is still very much on the roster of a team that just leisurely won the Eastern Conference for the 3rd straight time. That is the fact that it's somehow been the best attempt that someone associated with the Cavaliers has made to keep to LeBron in Cleveland after next season.
Take a quick second to think about that...
Dan Gilbert has done such a piss poor job setting himself up for next summer throughout this summer that a commercial which further drives a wedge between the two players most responsible for bringing the city their first championship in over 50 years plays as a desperate plea to the most insatiable superstar in NBA history. At this point....
...it became pretty damn clear that the relationship was unsalvageable, and it's now all but a guaranteed that the best basketball player in the world will take his talents to whatever city gives him the best chance to win. However, the organization that is putting their pride on the line to keep him home isn't the one that's exponentially more valuable when they employ him. It's the one that covers his socially-handicapped antics on the nightly news. Fox 8 just chose sides in an unwinnable battle that will ultimately result in the outright destruction of the franchise they follow, but that's more than can be said for the people in charge of said franchise that stood idly by as this Civil War ignited on their own turf. This commercial was super petty and will be worth more than a few laughs when LeBron inevitably breaks Cleveland's heart with his impending decision, but at least someone is willing to risk looking stupid in order to say relevant.