A Finnish Hockey Company Trolled Team Canada By Sending A Free Stick To Noah Dobson, Whose Broken Twig Led To His Team's Elimination From the WJC
If the question is "fair or foul?" then I'm going to have to side with the former on this one. It's definitely of ill intent, but it's so well executed that I can't even find any real fault. Trolling a country that has hard enough time taking a loss in hockey as is, but doing so in a clever and somewhat inconspicuous way that's nice enough not to take aim at any failures on the part of the teenage players themselves is about as praiseworthy as pettiness gets.
So long as PAMA doesn't plan on expanding their business to Canada anytime soon, I see nothing wrong with offering a prop as a present in an attempt to pour salt in the wound with an obvious marketing ploy. Don't take kindly to your team being made sport of in a way that's somehow only seems mildly condescending? Well, make sure they aren't taking the ice with shoddy equipment during must-win games that aren't anywhere near as important as the fans think they are. I have it on the good authority of their own kindly worded note that PAMA hockey would never do something so reckless.