I don't want to make it sound like I think Herm Edwards is going to come in off the streets after spending damn near a decade sitting in the studio letting the stink of his last failed attempt at coaching wear off to lead a program that tops out at middle-of-the-Pac12 to glory. After all, the last time he tried to aide in molding the minds of college kids they were a broken pencil tip away from not being able to take notes. That's not exactly a career trajectory that will have him sharing the same (web) page with highly-touted teenagers that are looking to be swept off their feet.
Fortunately, the fire of 1,000 Sun Devils would eventually burn out if they were waiting for someone that is capable of turning Tempe into Tuscaloosa to sign on the dotted line as the next head football coach at Arizona State. Assuming that the goal of this hire is to collect a couple more wins by way of translating one man's notoriety into one program's prestige then I'm not so sure it's as awful as people are making it out to be. As long as there isn't some absurd expectation of him to waltz into the homes of 5-Star athletes that know exactly how good they are to use cliche-driven sermons to hypnotize them into signing a letter of intent, why can't Herm Edwards parlay the tools at his disposal into some second-rate talent?
As far as I am concerned, he's actually quite millennial-friendly. He's got a recognizable face that routinely appears on a television, his own famous catch phrase, and - most importantly - the enthusiasm to make you hang on every word when blabbering on about absolutely nothing. Most of what he said in that press conference was ridiculously contrived nonsense that featured empty analogies and the loose outline of life lessons that are fitting of a cult leader, but if you didn't plug your ears to keeping your mind from being blown when he said that society needs more huddles then you're simply a shell of a human being. If Herm Edwards talks long enough, he'll give even the most erratic and sporadic of still-developing minds a reason to keep listening. Whether or not he knows X's and O's, his ability to hold attention is an invaluable skill to have when trying to peak the interest of high schoolers that usually need someone to defy certain death in a six second span to become an engaged audience.
Arizona State has a little bit of NFL representation and a whole hell of a lot of hot women. Give them a prominent voice that could sell that pitch faster than a used car while preaching the importance of playing to win the game and tell me that the most slightly above average of mediocre recruits won't happily start showing up to fulfill their goal of attending 35 pool parties a semester while finishing a respectable 3rd in the conference.
Just have to teach him that you can simultaneously be a Sun Devil while having no affiliation with the anti-christ and they'll be off and running....
h/t The ComeBack