In case you missed it....
Annnnddd a week later.....
Ha! And people thought that LaVar Ball didn't know anything about advertising. How does that foot taste Kristine Leahy, because the man who has "NEVA LOST!" don't need no stinkin' women to have a strong target demographic. I don't know the lasting power of using slight, not-so-subtle sexism as a marketing strategy, but - outside of the circumstances from which it spawned - "stay in yo lane" isn't the worst slogan I have ever seen on a t-shirt. If they completely ignore that it's a financial exploitation of a chauvinistic situation then I bet a ton of people will buy it for triple what it's actually worth. Plus, unfortunately for the fairer sex, misogynists have money too. In fact, they probably have even more money to dump on egregiously overpriced sneakers that are still 5.5 months away from being delivered because they aren't wasting it on stupid girls. I would think that catering to all genders would be a wise business plan in 2017, but if you're too much of a big baller to look women in the eye when you speak to them then you might as well direct your campaign at those who also think a lady's most important piece of clothing is an apron. That might be a dying breed in this day and age, but - if Donald Trump's presidency is any indication - then it's a loyal breed that's heavily interested in purchasing merchandise with empty, simplistic sayings on it. An all honesty - while the message is dangerous considering it's background - you have to respect that LaVar Ball is so shamelessly himself. Far too often people end up apologizing for shit they don't feel they should apologize for due to public pressure. LaVar Ball said "fuck that noise" and doubled down by slapping his abject stupidity on a t-shirt. His view of women as less than equal in terms of baller'ing is a little antiquated, but his belief in his verbal vomit is oddly commendable. You know, assuming it doesn't end up coming at the expense of his kids.
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