I have to be honest with one. My first instinct was to begin giggling after I watched Kendall Jenner blur all racial, sexual, a religious boundaries with nothing more than 12 ounces of canned diabetes fuel. That probably has something to do with me being a heterosexual white male that has never had to fight or struggle for my inherent right to be myself, but it has a lot more to do with the fact that side splitting laughter wasn't Pepsi's intended reaction to a commercial that is too ridiculous for me to get through with a straight face.
Everyone that is freaking out and about ready to create an actual protest/boycott that doesn't resemble a city-wide holiday parade? They are acting much more in line with the type of attention - (largely) negative or otherwise - that a multinational corporation was hoping to draw with an ad that united all nations through the shared consumption of high fructose corn syrup.
What I am saying is that this commercial is literally too stupid and tone deaf to be legitimate. The marketing department for a billion dollar brand didn't green light this thinking that people would take kindly to trivializing the harsh reality of police brutality by curing it with a soft drink. They didn't believe that using the dumb Kardashian to make light of some of the most courageous moments in this country's history with some forced product placement and a kumbaya atmosphere was going to be embraced with open arms. If you think they did then you are the fool. Any publicity is good publicity and nothing is currently being more publicized than the carbonated beverage that apparently just solved centuries worth of overt and underlying discrimination. Want to effect Pepsi's bottomline? Silently avoid their products, because bitching about them online is playing right into their disingenuously greedy hands.
P.S. OPPRESSED BE THE ONES THAT DARE TO DRINK COCA COLA!!!