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Two Minutes, Well Worth It

The Devils Should Change Their Logo If They Hope To Make The Playoffs This Year: A "Think" Piece

10/20/2016

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THW- How long ago was the 1992-93 season? The Devils played in the Meadowlands, at the Brendan Byrne Arena. They played in the Patrick Division of the Wales Conference. Herb Brooks was head coach. Scott Niedermayer was a rookie. Martin Brodeur was playing with the AHL Utica Devils.

Whether changing the color scheme, logo or adding a third jersey, an alteration wouldn’t be the worst idea for a team with a design which has gone virtually unchanged in more than 30 years of operation.

Though somewhat cliche, some say the club should roll out an alternate black jersey. Another idea floated is having the outline of the state serve as the jersey crest. In addition, a New Jersey version of the defunct AHL Lowell Devils, featuring a devil holding a pitchfork, could be another option. Maybe add some flames and fire to the uniform. Perhaps the organization changes the colors to align with another local major-league team.

Plus, after a handful of seasons without a playoff appearance, a fresh new design may be warranted with a new era of New Jersey hockey.




There it is folks. The question all Devils fans have been asking themselves over the offseason. No, it's not whether or not the Taylor Hall trade will end up being as much of a steal as we all hope. It's not whether a patchwork defense will be able to withstand the loss of Adam Larsson. It's not even whether or not the infusion of youth and speed will be able to provide some much needed goal support for Cory Schneider. No sir. The main question plaguing this franchise is whether or not they should change the logo that literally everyone that's not high on bath salts absolutely loves. 

Seems like it should be an easy question to answer, right? WRONG.

Sure, the Devils have had some of the most classic, understated-yet-underrated looking jerseys in the NHL for decades now. I know the interlocking 'N' and 'J' has been around for as long as hockey in New Jersey has been around, and it is synonymous with every single achievement the organization has to call their own. Unfortunately, it's also synonymous with approximately 5 absences from the postseason since the real Clinton was jamming Cohibas up interns' tailpipes so can you really say it's not what's holding this obviously rebuilding team back from adding another championship to the rafters?

I can't believe we didn't think to bring this up during the last THREE MONTHS where there wasn't one ounce of meaningful hockey being played! Oh well, better late than never I guess. If Ray Shero really wants to put a better product on the ice then he should really consider cloaking them in uniforms that look like Lucifer's toilet the morning after a long night at the bar. How can a player possibly embrace what it means to be a Devil if there isn't any semblance of a generic, cartoonish pitchfork emblazoned upon their chest?!

You want more winning? Fuck talent. We need more fire! Give me all the brimstone! I'll go to hell and back if that's what it takes to put the Devils in XFL jerseys that will undoubtedly propel them back to the promised land. Tradition? Doesn't something have to be old and played out to become  "tradition"? Fuck that shit. New era, new fashion. Give me something I can spend $200+ on and walk down the street looking like I need to be put out by a firehose. They say if it's not even remotely close to being broken then don't fix it, but they didn't say anything about slapping a bunch of stereotypical crap on it and turning it into a slutty college girl costume. 
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