Never has "no publicity is bad publicity" been more true than when a no name team in a no name hockey league doubles down on a theme that couldn't possibly be more widely criticized across all forms of sport. Releasing the most disrespectful portrayal of a Native American these eyes have ever seen as their logo in the eye of a politically correct shitstorm? There's no other explanation for this other than them doing it on purpose to get their name out there, and honestly - no matter how negative the backlash is - it's not the worst PR move in the world.
I think I speak for everyone that doesn't play or work for the National College Prospects Hockey League when I say that I had no idea the National College Prospects Hockey League was a thing that existed. Well, now I know one team in it and it's specifically because they went out of their way to make their emblem as socially unacceptable and downright offensive as possible. There's literally nothing else they could have done - other than rally the social justice warriors (irony) against them - to gain notoriety. So sure, Daniel Synder is almost certainly in his office furiously retweeting this hoping that it makes the Redskins logo look respectable in comparison. The guy responsible for 'Chief Wahoo' without a doubt just sent this link to the rest of the Indians front office with a note that said "See, I told you mine wasn't that bad". They don't care if you criticize them for doing the equivalent of showing up to a 'Black Lives Matter' rally in blackface, because the Lake Erie Warriors are on the map - even it's only because they just placed a target on the front of their jerseys.