Maybe a heterosexual, white male like myself shouldn't be the one dissecting what's wrong with a social media promotion that was clearly viewed as sexist enough to eventually get it taken down. After all, I usually identify with all cliched male interests that businesses use to catch my eye and empty my wallet. I may not "love" baseball, but I like it enough to consider eating lukewarm hot dogs and drinking overpriced beer in the sun a "win". So yeah, unfortunately I can't relate to having companies unfairly target me because their aim is typically spot on. That said, the fact that I am essentially the masculine equivalent of a basic bitch doesn't mean I can't see when a blatant act of pandering misses it's mark.
I know the obvious problem with this tweet is that it's frowned upon to imply that an entire gender can be persuaded to go places and do things with shiny accessories, but - in my opinion - the underlying issue is far more important here. It's not just the idea of it being a generalization. It's the fact that it's soooo far off base that it didn't even require a slick pick off move to get outed. There are undoubtedly some ladies that are prone to 'buy, buy, buy' when jewelry is used as a selling point and they definitely aren't the same type of ladies that would be caught dead with a shitty, replica World Series ring on their finger. On the other hand, the female fans would have interest in the type of "jewelry" that you'd find at the bottom of a 'Cracker Jack' box likely already had tickets to begin with. Stereotypes exist for a reason, but this misstep was more like a stereotypo. I know this kind of goes without saying since we are talking about some dude sitting behind a keyboard who can't promote a stadium giveaway without an online mob forming at his proverbial doorstep, but the Cardinals' social media person has a lot to learn bout women.