Thirteen UNC Football Players Have Been Suspended A Game For Selling The Sneakers They Got As Part Of Their Sponsorship, As If That Wasn't A Foregone Conclusion
I honestly don't feel the need to post the entirety of the story, because the following tweet from an NBA player is all the proof you need that the end result of giving broke student athletes sneakers that are worth exponentially more as an asset than they are as a compliment to their wardrobe was inevitable...
I'm assuming they didn't get to keep their earnings, but had it been a option to take a one game suspension in exchange for the money to be made off of a limited edition pair of Jumpman's then I bet at least half of them would have done it anyway. I guess we're not even keeping up the illusion that education matters in college sports anymore, because - from a business perspective - it would have been financially irresponsible not to.
I refuse to even consider this some sort of scandal, because - as far as I can tell - half the fun in owning a pair of Jordan's is seeing the absurd amounts of cash to be pocketed off flipping them. All these kids did was what any self-respecting sneakerhead would do, and we're going to treat them like culprits? Why? Because the braintrust of North Carolina's football team didn't understand the true allure of their sponsorship?
On the top of the list of things that 18-22 year olds know about Michael Jordan, #1 is that shoes bearing his likeness are worth infinitely more than they are to the school refusing to pay them to play a sport as dangerous as football, and #2 is that he once wept in public. Excuse my french, but no shit they sold the free shoes given to them by an internet meme when doing so could pay off a lease on a car if they found the right sucker.