I fully admit that it seems a little insulting to the average female basketball fan to call your version of Ladies Night 'NBA 101: Basketball For Women' like the fairer sex can't put together the context clues to understand what a bounce pass is without an instructional video. I also readily admit that promoting it with a quote from a reality show totally feels like pandering to the least common denominator.
That said, who is really to blame for this? Women might not need a special night to like basketball, but if Mark Cuban is still endorsing said night then clearly there are enough women who truly enjoy having their own special night to like basketball. The Mavericks owner may be a little rough around the edges, but - at the end of the day - his business acumen can't be questioned. If his organization has run this event for years on end then obviously the event has repeatedly been successful in every way. So yeah, "my customers>PC" might read a little cutthroat and callous, but what true capitalist isn't? Come on now. We have all watched a little 'Shark Tank'. We know it's not about making people feel good. It's about making money. It always has been and it always will. I know it seems disingenuous/slightly sexist to imply that females are inherently less knowledgable about sports, but that antiquated thought process is certainly being enabled by the females that keep showing up to an annual affair sponsored by an NBA team to learn about the fundamentals of basketball. This Ladies Night is just like every other Ladies Night in the sense that if no ladies showed up then it would cease to exist.
So who should we really be upset with? A pro sports team giving a significant percentage of it's fanbase something they enjoy? It's owner supporting their right to do so? Or should the overly sensitive women that take offense to this really be looking in the direction of their own for unintentionally encouraging these gender stereotypes by showing up to drink wine and have Mavericks bench players walk their drunk asses through the layup line?