OutSports- Ottawa Senators hockey announcers Dean Brown and Gord Wilson were promoting their post-game radio call-in show on TSN1200 Saturday for the game against the Montreal Canadiens when the discussion veered into, of all things, the gay meet-up app Grindr.
Timothy Burke of Deadspin captured the audio, but here is a transcript: Dean Brown: “Gord and I ... [will take] calls, questions, emails — Tinder, Twitter, Grindr — all the social media stuff. They'll have that going on after the game tonight.” Gord Wilson: “Grindr?” Brown: “Well, I don't know what any of them do, so I just mention them all.” Wilson: “Is Grindr a thing?” Brown: “I guess so, I don't know what it is though.” Wilson: “Wow, I can only imagine what's found on Grindr or who's found on Grindr.” Brown: “I think it probably has something to do with those Mix Masters, those grinder attachments.” Wilson: “OK, uh-huh” Brown: “Probably all the things you can grind with one of those machines, cheese, vegetables. We'll get Matt to figure out what that is and let us know what Grindr actually is. I heard it and know it's part of the social media thing. Not that I’m old and not into this.” ---------- Not for nothing, but this entire interaction - completely free of it's inherent hilarity - is quite the endorsement of homosexuals and their ability to market themselves better than heterosexuals. Let's be real here. Tinder got mindlessly included in that extremely random list of irrelevant social medias due the popularity of the name, but Grindr got obliviously lumped in due to the catchiness of the name. Now, I'd absolutely love to find out where Dean Brown was when he overheard a conversation that made mention of a gay "dating" app that apparently stuck with him through to the broadcast. However, the fact that his partner heard it - presumably without any prior knowledge - and immediately knew they had ventured into questionable territory is a testament to how edgy said app sounds. It's 2017 so there's not anything weird or out of the ordinary about homosexuals wanting to sex each other up in a timely manner, but it's safe to say that the creators of Grindr were successful in having their product sound out of place as a way of contacting two older men interested in fetishizing nothing more than a repressed professional sport. Sports radio might be filled with blow hards, but - since the hosts generally do an anti-climactic job of providing stimulation - it's probably for the best that one of them was instinctually able to hear the need for a disassociation when the other completely misread the context of his technological eavesdropping. They are both a ways away from the loop, but at least someone in the booth had an elementary enough sense of brand awareness to realize that nothing about the name Grindr lends itself to conveniently offering crappy, frustratingly uninformed opinions about hockey. Shockingly, it wasn't the guy that thought meat pulverizers had their own means of online communication.
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