Puck Daddy- Nutritional High International, Inc. is a company dedicated to “developing, acquiring and designing products and brands in the marijuana-infused edible products and oil extracts sectors for medical and adult recreational use.” It only operates in the U.S., in those states that have legalized products like OG Kush and Pineapple Express.
But its stock does trade on the Canadian Securities Exchange, having offered its IPO on back in March – under the symbol “NHL.”
Perhaps they expected Gary Bettman to be mellow about it. However, it appears he wanted the name to go up in smoke …
The company announced that it’s changing its Canadian stock symbol to “EAT” after a demand from the NHL.
Their CEO, David Posner, evoked some NHL history to rationalize the decision:
"We're honored to follow in the footsteps of the Nordiques, who were also asked to change their name upon their move from Canada to Colorado. The Avalanche won the Stanley Cup that year, so we figured why fight a winning formula? While we don't believe anyone would confuse our respective products, we decided to make the symbol change to avoid possible legal costs, despite being on solid legal ground."
You know, the irony here is that the NHL, an organization that has historically done a very mediocre job of being able to expand it's brand, is making a stink about being linked to the most rapidly growing industry in the world. Not for nothing, but if listing a weed company as 'NHL' gets even one stoner to mistakenly tune into a single hockey game then it's a victory. Let's keep it real, in 2015 they are more people that support the legal use of marijuana than people that support professional hockey in the United States. If the NHL can tap into that market through an arbitrary use of their own acronym then it's free advertising. Plus, I would imagine the cannabis craving public is very impressionable. Wouldn't take too many bong rips for them to establish an impulsive bond between their favorite ticker symbol and the league for which it happens to represent.
The NHL isn't a publicly traded company so if it would take someone of very little intelligence to invest in a stock labeled as such. It would take someone of even less intelligence to get mad about it since marijuana stock is about to go through the FUCKING ROOF. They are about to undergo a spike in popularity that would make the National Hockey League premature ejaculate. Even if you don't support someone's God given right to hit the blunt you should still support your ever increasing portfolio. Stocks aren't about morals. I would invest in an abortion clinic if it was guaranteed to make me money. I'd take the inheritance money after a close relative passed away from cirrhosis of the liver and put it all in FireBall stock. That's just good business. The NHL just ruined a win-win situation. Who still thinks weed consumption is a big deal? Republicans? Conservative idiots may hate harmless, recreational drug use, but they fucking LOVE money. They will be able to look past accidentally investing in the downfall of the youth of America if it's ultimately fattening their wallets.
Plus, the last thing you want to do is piss off the potheads. Especially the potheads that are investing in a stock that's run by a hockey fan! There is so many cross marketing opportunities there that it's making my fucking head spin. Bettman should have let this guy keep his abbreviation based solely the fact that he knew the Avalanche won the cup after moving from Quebec. He already knows more about hockey then 75% of the country. Instead he went and pissed of an easy going guy that happens to have the support of the loudest, strongest coalition of people outside of the LGBT community. In fact, smoking weed is like the narcotic equivalent of being a transgender. If you aren't on board with their rights then you are in the vast minority. Even hinting that you may disagree with their beliefs is a bad idea for an organization that needs all the good publicity it can get. You don't have to partake in the hot box, but could you at least think outside of it for once Gary?
P.S. Changing the stock abbreviation for marijuana to 'EAT' just shows that their branding on a higher level than the NHL, pun intended.