A Minor League Ball Club Rescinded A Promotional Night Because Their Sexism Simply Wasn't Subtle Enough
FTW- This week in bad ideas for promotions comes this — now deleted — announcement from the Ogden Raptors — a Class A affiliate of the Dodgers: Hourglass Appreciation Night. The release was dated June 3 and appeared to be deleted sometime on Monday, June 5.
Look, I'm all for the pursuit of true equality by blindly pretending that every female - no matter her size or shape - is beautiful, but can we stop playing stupid here? I agree that whoever is in charge of marketing for the Ogden Raptors probably shouldn't have referred to the fine ladies of the 'Stars Talent Studio' as a type of horse, because nothing gets panties in more of a collective bunch than comparing women - attractive or not - to farm animals. That being said, I can't possibly fault them for pandering to the predominantly male sensibilities of sports fans by shamelessly parading hot chicks around the stadium. Maybe implying that having a figure that is damn near impossible to attain without some combination of plastic surgery, bulimia, and photoshop makes you better looking wasn't the smartest PR move, but the same can't be said for using boobs to increase business.
As long as the hired eye candy - that needed to meet a superficial beauty requirement to get their job in the first place - doesn't mind being ogled then why the hell should anyone else care if they are? Minor League Ball Clubs aren't trying to embolden a patriarchal society by metaphorically staring down at half naked broads through the glass ceiling in which they are hypothetically restrained. They are just trying to put asses in their seats, and - historically speaking - sex(y) fucking sells. It was unquestionably sold wayyy too recklessly in this case, but there's a reason that good looking people of any and all genders are referred to as "attractive" and it's because they attract others that could potentially be paying customers.