A New Orleans-Based T-Shirt Company Is Planning On Sponsoring a '28-3' Billboard In The City Of Atlanta

Uproxx- However, that won’t be the case thanks to some very petty Saints fans. New Orleans and Atlanta have the biggest professional football rivalry south of the Mason-Dixon line, and the failures of the other team bring about as much joy to fans as their own teams’ successes. So, it should come as no surprise that it would be a group of Saints fans plan on purchasing a billboard near the new Falcons stadium that will prominently display the 28-3 score that is so seared into Falcons fans’ minds.

It’s a simple billboard, as you can see from their rendering from Dirty Coast, a T-shirt company based out of New Orleans that is leading the effort to put up the billboard — and is selling t-shirts with the same 28-3 design. They have apparently managed to find a billboard company willing to sell it to them in Atlanta, at the cost of $1,000 a week, and they’re taking $10 donations from Saints fans to keep it up for as long as they can to ensure that the pain doesn’t go away any time soon.

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Full disclosure? Even as a devout hater of all things associated with the Atlanta Falcons, I must begrudgingly admit that I have already grown weary of the '28-3' jokes. It's disappointing, because losing a Super Bowl in which you led by TWENTY-FIVE points with 2:12 in the third quarter requires such a historically apocalyptic collapse that no rival fan should ever find himself (or herself) immune to it's hilarity. Unfortunately, the internet knows no bounds when it comes to beating a horse as dead as what now lies behind Matt Ryan's eyes, so I am stuck with that "enough already" feeling every time someone acknowledges an ironic placement of the number 25. 

That being said, I am so in favor of this billboard that I might even break out the credit card and follow through on contributing to a good cause instead of just saying "I promise I'll do it later" for months on end. As if the Atlanta Falcons aren't already at risk of succumbing to a Super Bowl hangover that would have Frank Gallagher feeling shameful. Can you imagine having to drive by the memory of your worst nightmare coming to fruition on a daily basis all because a local billboard company sold you out for a measly $1,000/week?!?

Never mind the humor angle. This bad boy needs to stay up all season just to remind Atlanta that they are an inferior sports city that will inevitably need to pipe artificial crowd noise into their obnoxious new stadium - that was built on the strength of their 'Napoleon's Complex' - just to make it look like their fans give a shit. I'm willing to sacrifice the eyes that will undoubtedly roll back into my head forever the next time I hear a played out "get it...25" reference just to kick the organization whose failure it mocks while they are down. At this point in the offseason I'm more concerned with the Saints' success than the Falcons failures, but - shit - why not donate on the off-chance I get both while literally and figuratively holding it over the heads of Atlanta's half-assed fans?