CrimsonWhite- “You walk into our fast-casual atmosphere and you’ll design your own roll every time,” said Pete Zimmer, co-owner and main operator of Ajian Sushi. “At the hit of a button we’ll have white or brown rice, and from there you’ll pick your proteins, vegetables, toppings and sauces for close to $8 a roll.”
After spending 30 years in the restaurant business, Zimmer hopes to offer both the usual and unusual rolls one might expect from a classic sushi bistro. Ajian Sushi will maintain the traditional proteins like smoked salmon and spicy tuna, but will also provide options like the flamin’ hot Cheeto roll, peanut butter and jelly roll and the banana and Nutella roll for more daring customers. “We’re going to do a lot of fun stuff,” Zimmer said. “We’ll have seasonal fruits and vegetables, different sides and salads, a lot of house-made drinks like lavender lemonade and agave gingerade and maybe even a dessert roll made of fruit roll-ups, rice krispy treats and licorice.” -------- I think there are two things that are going to save A.J. McCarron from receiving a dose of shit for turning his white ass name into a racial pun and then inexplicably attaching it to his business venture. First and foremost, this restaurant is in the Alabama and I'm not sure that the fine folks of Tuscaloosa would ever give raw fish a legitimate chance unless they were under the assumption that it was rolled in support of the Tide. You don't have to like his strategy in doing so, but the Bengals backup is unquestionably spreading the Japanese culture - or a complete abortion of it, anyway - to a region of the country that still doesn't understand why they can't use the term "orientals". Secondly, casual, cultural appropriation just isn't considered all that egregious when Asians are at the ass end of it. It's sad, but true. Can you imagine the backlash if A.J. McCarron tried to interject his fucking initials into the name of any other ethnicity that was not his own in order to profit off it? You think 'AJ's Blackfrican McCarron Grill' is going off without a hitch? How about 'MexiCarron's Burrito Palace'? The only reason Arabic people would come on down to 'The AJindian Curry Kingdom' is to picket and protest a rednecked quarterback's attempt at stealing their spice. I personally believe it's hilarious that A.J. McCarron is going to be the co-owner of a "Japanese restaurant" that makes a complete and total mockery of the culture by fusing drunk white people food with a proud culinary art. The fact that they took the letters 'A' and 'J', wrote them as "Asian" as possible, flipped them on their side, and tried to pretend it's an authentic logo legitimately made me laugh out loud. I just think we can all agree that this would be seen as far more offensive if it came at the expense of a nationality that's a litttttttle more marginalized.
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