Ashley Madison Was In The Process Of Developing An App Called 'What's Your Wife Worth'

Daily Dot-  Leaked files from last week’s Ashley Madison dump reveal plans by Avid Life Media (ALM), the site's parent company, to launch an app that allows men to rate each other’s wives, the Daily Dot has discovered.

The app, which was going to be called “What’s Your Wife Worth,” also appears to attach a dollar amount to the women based on a their rating. Its design seems similar to other apps that enable users to rate images of women and men based on looks. 

In a June 2013 email, Noel Biderman, ALM’s chief executive, offered some feedback on the app’s development. “Choice should be ‘post your wife’ and ‘bid on someone's wife,’” he wrote, adding: “I am not sure we should be asking for real names—rather usernames.”

The app was apparently never completed. Biderman asked “what ever happened to our app?” in a February 2014 email. A colleague replied that the app was “horribly developed.” An installation file for the incomplete Android application is attached to the email. 


If you want to question Ashley Madison on their ethics then you have more than enough information to do so, but don't you dare question their business development. What's the hardest part about expanding your brand? Say it with me now, "KNOWING YOUR TARGET AUDIENCE". Ashley Madison and it's employees may not uphold the highest of moral codes, but they know what their consumer wants. Now, this app never even got close to off the ground, probably because it's socially frowned upon to attach monetary values to nonconsenting woman on a website. In fact, it's pretty much the harmless, online version of selling women into prostitution, but that's not neither here nor there. The point remains that a man that is willing to use a website dedicated to cheating to commit adultery is the same kind of man that harbors a great deal of concern for the looks of the women whose company he keeps. While I don't necessarily agree with the premise of throwing your wife's picture on a website and having a bunch of strangers argue about her aesthetics, I do realize that it has a better chance of saving a marriage than ruining one. 

Look at it this way, you got a bunch of dudes that undoubtedly don't respect their wives. They wouldn't be fucking broads off the internet if that weren't the case. 100% of the people on Ashley Madison are in a broken relationship, whether they realize it or not. Well, this may seem superficial, but one of the best ways for a man to regain appreciation for his life partner is by having a bunch of other dudes tell him how hot she is. Pretty simple concept. It feels good to have something that other men want. Now, of course you run the risk of finding out that you are married to a packing mule, but in that case the marriage was beyond repair anyway. Did this whole blog objectify the FUCK out of women? Of course. Just try to keep in mind we are discussing the intrinsic value of an application that appraises woman based on a picture posted by the person that vowed to love them for better or worse. Pretty tough to come out of that one looking like a feminist.

P.S. Sophia is a 6.5 tops. I wouldn't pay more then $20 fake internet dollars for a girl in that silly ass hat.