Sports Illustrated- Beats by Dre co-founder Jimmy Iovine said he likes the exposure of having NFL players wear his headphones. Bose replaced Motorola earlier this year as the league's official sponsor of headsets that coaches wear on the sidelines. Bose first partnered with the league three years ago sponsoring home audio systems and speakers. San Francisco 49ers quarterback Colin Kaepernick was fined $10,000 this week by the NFL after failing to cover the Beats logo on his headphones during a post-game interview.
Sucks to suck Bose. You know what demographic you need to cater to when it comes to headphones? Kids and young adults. You know what appeals to kids and young adults? Street cred. A face behind the brand. How's Dr. Dre for a face they can relate to. The guy who was in one of the most controversial rap groups in history, NWA. The guy who was responsible for the song 'Fuck The Police'. The guy who brought you classic albums like 'The Chronic' and '2001'. Really, no other brand stands half a chance. I don't know a person under 40 that owns a pair of Bose headphones, that's the God's honest truth.
Bose didn't really think this through, huh? They really thought attaching themselves to the NFL brand would make that much of a difference. Incredibly short sighted business plan. Of course players would continue to wear Beats By Dre. The players love them, and they hate Goodell, it's win-win. We all still watch, we always will. The product is too entertaining, but hating Roger Goodell is the 'in' thing. You think if Colin Kaepernick or Richard Sherman basically flip him the bird and turn up the tunes that kids won't flock to that? The players are their heroes, not the front office.
Jimmy Iovine should be ecstatic. 'Oh, you're going to promote my brand for me and I don't have to shell out advertising dollars? Please and thank you.' The owner of Bose should fold Jimmy Iovine's laundry and make him a sandwich, because he's officially his bitch.
"What happened there, you have a tech company that’s culturally inept"…..BURN.
Now cue the motherfuckin' music….