Fucking 2014. Everyone has to apologize about everything. If you haven't been paying attention to the Serial podcast that has been sweeping the nation, you probably have no idea what I am talking about. However, that tweet from Best Buy is actually hilarious. Best Buy is in the business of selling things. They are in the business of getting the consumer's attention. They are in the business of catering to what is popular. There is nothing currently more popular than the Serial podcast. Couldn't have given Best Buy a better opportunity for product placement. A funny tweet I can relate to is much more appealing to me than 10% off last year's LCD TV. I think I can speak for a majority of people in my demographic when I say that.
How is this at all over the top? It isn't the least bit offensive. It doesn't take sides on the murder scandal that happened in the podcast. All it does is reflect back to the most minor of details in the story. Basically all this tweet does is acknowledge the existence of a widely popular podcast. Even if this tweet did take sides, we are talking about a murder case that is 15 years old. Anything can be funny after 15 years. There is no such thing as "too soon" just because a case that is a decade and a half old has been brought back to the forefront. I could make a Princess Diana joke and garner about 50% laughter right this instant. Society needs to stop being so goddamn sensitive. Just because someone died doesn't mean something can't be funny if viewed through a humorous angle. Shit, the show "10,000 Ways To Die" was hilarious when it was still on television. There is a time and a place for semi-politically incorrect jokes, and I am pretty sure 15 years after the fact falls into that time frame.
If you polled everyone involved in this case (Adnan, his parents, Jay, and every other loose string involved in the murder of a young girl) not a single one of them would take offense to this tweet. I would think it would be much more offensive for a producer of a podcast to be delving into a very difficult period of time in their lives for entertainment's sake. But if they don't mind, I certainly don't, because it sure as hell is riveting. If you have been listening, you agree, and you also probably laughed at Best Buy's tweet.