LBS- Derek Jeter is reportedly being sued for $30 million by an underwear company he used to endorse after the clothing manufacturer claims Jeter was concerned the brand would become “too gay.”
According to a lawsuit obtained by TMZ Sports, Jeter did not want the Frigo underwear line marketing to gay people.
“[Jeter] demanded that [Frigo] not market to the gay community and states that he did not want the Frigo brand to be ‘too gay,'” the documents allege.
Frigo claims Jeter had agreed to serve as director of the company and do major publicity events, but he backed out and cited the marketing strategy as one of the reasons why. Not surprisingly, Jeter has denied the allegations and labeled them “categorically false.”
This is just the latest detail in what is shaping up to be a lengthy legal battle between Jeter and Frigo. Roughly a month ago, TMZ reported that Jeter was being sued by Frigo in part because he backed out of his deal after the company signed 50 Cent to be a brand ambassador. The lawsuit claims Jeter felt signing 50 Cent would make the brand “too urban.”
Let me ask you a question. How many times, over the course of his illustrious career, did Derek Jeter make the wrong decision on behalf of his stellar reputation? None? The man is a legend in New York City. It's not just because he won five championships, or because he was one of the clutchest players in baseball history. It's because he managed to avoid having even one single negative headline written about him throughout the two decades he played in the most overly critical region of the country. Seriously, you know why New York is the city that never sleeps? Because that would mean that they would have to shut the fuck up and stop complaining for a few hours. Jeter's ability to completely avoid that criticism is without a doubt the most impressive achievement of his career. So you know what? He's earned the benefit of the doubt in these situations. If Derek Jeter says a line of underwear is too gay then it is too gay, no questions asked.
Now, I don't know what makes gay underwear different from non-gay underwear. I am assuming that it accentuates your package to an obnoxious extent, has tearaway buttons on the side, and a trap door in the back. Either way, it's not for me. What? You thought I was going to say that Jeter was wrong for not endorsing a brand because of the sexuality it markets itself towards? Hell no. Jeter never even said he wouldn't promote gay underwear. He said he wouldn't promote underwear that was TOO gay. Maybe if they had decided against the rainbow waistband they might have had a deal.
I mean, he probably should have known this underwear line was gayer than a congo line at Chuck and Larry's wedding when he heard the name 'Frigo'. I read that and instantly thought 'Fabio', and you know how much that man likes getting his hair pulled. Still, it's not homophobic for a heterosexual man to distance himself from a homosexual product, it's a wise public relations move. If you wear gay underwear, especially in New York City, at least some people are going to assume your gay. Considering how well Jeter has kept his love life under wraps even a rumor of bisexuality would be blown out of proportion. All Jeter did was make sure his public perception was that of a straight man. Not because he hates gay people, but because he is a straight man, and straight men, at the very least, should wear sexually ambiguous underwear.