ESPN Used A Picture Of Suns' Devin Booker To Report On A Crime Committed By Notre Dame's Devin Butler
Here's a little tip for all these big time media corporations, stop putting ALL the talent on the air. I know it seems like smart resource management to hire some low level employee to seek out readily available graphics for stories that the high level employees will be circulating to millions. Unfortunately, leaving those interns/slaves in charge of something as important as the picture has proven it can, and often will, sabotage the entire multi-billion dollar operation. The simplicity of Google Imaging any old snapshot of the correct athlete comes nowhere near the importance of doing so I can why the people entrusted with it are catching Rio-like remnants during the corporate trickle down. However, places like ESPN need to come to realize that the viewing audience - myself included - is generally made up a bunch of morons.
As someone that creates content to be digested by the masses (that are largely unaware that it exists), I can say that the visual will always make more of an impression than the written or verbal. An anchor is far less likely to catch heat if he happens to associate the wrong player from a completely different sport with preliminary felony charges than if a snapshot of the wrong player from a completely different sport appears over his shoulder for an extended period of time. 'SportsCenter' is the benchmark by which all mindless media consumption should be measured, and the only thing that interrupts mindless media consumption is big, bright images that act as a snap of the fingers to those brainlessly sitting on their couch staring at their television with their mouth ajar.
Society at large may be nothing more than trained monkeys when it comes to watching repetitive sports news, but even trained monkeys have the wherewithal to match a name and a face. As some poor apprentice working at a dying news outlet undoubtedly proved, a stronger vetting process for internet surfers is worth it to appease this planet of apes that are looking for any old reason to stage an online upheaval. At the very least I know Devin Booker - who went from an 'NBA Rookie Of The Year' candidate to a collegiate Cop beater with one inexcusable search bar typo - would appreciate it.