USA Today- Breaking: Marshawn Lynch finally talked to the media. FINALLY.
But why now?
Because it was a Skittles press conference, of course. And we all know how much the Seahawks running back loves Skittles.
In terms of finding a spokesperson, I legitimately don't think you can do a better job for your company than Skittles has enlisting Beast Mode. Let's look at the famous spokespeople of years past. Tiger Woods for Nike. Bill Cosby for Jell-O. Lance Armstrong for LiveStrong. Chris Brown for milk. O.J. Simpson for Hertz. It's difficult to find a celebrity to be the face of your brand. In this day in age, every single athlete and public figure is prone to controversy. What's the best way to avoid that? Hire someone that refuses to talk when there is a camera on him. Sure, Lynch might grab his junk one or twice more than a company may like, but a he's a man, and sometimes a man has just got to be a man. However, Lynch literally refuses to open his mouth and give an actual answer unless he is talking about Skittles, or talking in front of a backdrop of hundreds of tasty rainbows. There's nothing that Lynch loves more, other the scoring touchdowns and grabbing his crotch, than the bite size multi-colored candies he eats on a daily basis. I am not even sure I have seen him flash a authentic smile without the help of a handful of Skittles. If a millionaire athlete who is starring in his second straight SuperBowl literally can't find genuine happiness without the help of your product, you may just be doing something right.
I have always maintained that I am a Marshawn Lynch fan, but I think it's based purely on nostalgia at this point. I still find his premeditated responses during interviews to be funny, but I think it's just because of how hilarious he used to be. When Lynch broke into the NFL as a bright eyed, bushy tailed young kid, he was an electric interview. You couldn't last 30 seconds watching any of the countless Lynch YouTube videos without breaking into full on hysteria. At this point Lynch is like the war veteran with PTSD that has had an awful time being able to adapt back into society. Yet he has no distinct traumatic experience which can account for his change in personality. His hatred of people, words, and all things social is genuinely head scratching given his past. He just can't possibly be the same person that challenged Kyle Williams to a swimming contest on camera, or whipped a golf cart around the football field after a big victory. He is like your college buddy that would do anything for a laugh that has let a decade's worth of sitting behind a desk for 50 hours a week kill his charisma. Far more concerned about spouting his company line (safe to say he doesn't consider the NFL his company) than uplifting those around him. Very bizarre given his career path.