Have To Respect Nike's Pettiness In Hiding Every Other Brand Of Shoe In The Team USA Basketball Photo
It's not exactly news that Nike is the biggest, most notorious brand of shoe - basketball or otherwise - in all the land. That's why I won't be the one to question their marketing techniques. Do I think it was necessary to cover up Harrison Barnes' and Kyle Lowry's three striped shoes (whose brand won't be named here in case Nike wants to do some unexpected advertising)? No, not particularly. Do I think that they stand to boost any sales by hiding Klay Thompson and - more importantly - his glorified 'Payless' kicks in the back row? Unquestionably not. That's not the point though. The point is that I can respect any non-criminal action as long as the person doing it puts time, effort, and dedication towards it. Simply put, there is nothing that Nike executives value more than their pettiness towards their competitors. They'll stop at nothing to pretend that rival companies don't even exist. That's a commitment to triviality that I can't help but appreciate. Antas what? Adida-who? Under Armour? Hmm, never heard of 'em. You want to make something that seems relatively silly appear commendable? Turn it into a tradition. That's what Nike has done by making sure they - and they alone - are associated with USA basketball, and it's turned a relatively needless act of small-mindedness into something to look forward to...