Fox- To refresh your memory, with the Lions trailing 13-10 in the closing seconds, wide receiver Calvin Johnson fumbled the ball at the 1-yard line. Seahawks linebacker K.J. Wright then intentionally batted the loose ball out of the end zone, which was called a touchback by the refs.
After the game, and Detroit's loss, the NFL said the refs blew the call and it should've been a penalty on Seattle.
Justifiably, this did not satisfy the Lions' faithful.
This is very easy for me to say because I am not a Lions fan. However, I just don't think you can get this upset over a rule that you didn't know existed when it was not called. The presence of a 100 year old referee should never be the difference between going home and sulking over a game you should have won and putting up a fucking billboard in protest. Yeah, it's a rule, but it's a rule that you didn't learn until your best player fumbled on the goal line. It's a rule you didn't learn until after you had already accepted that you lost. Think about that. There are some Lions fans that didn't even find out until the next morning. Some were probably busy criticizing their own team for blowing the game and now, because some senior citizen said so, they get to turn all that criticism towards the officials? I am not saying the refs completely innocent as they definitely should have known the rule, but you can't get "pay for a billboard" mad when you didn't either.
You want to put up disparaging billboards? Plaster Matt Stafford's face on one with the captain "blind to defensive backs". Get Calvin Johnson on one that says "blind to expectations". Shit, put Jim Caldwell on one that says "blind to the rulebook". The easiest way to avoid an official unknowingly having an impact on the outcome of the game is to not put the game in the hands of an official. Teams that fumble at the goal line don't deserve to win, and fans of teams that fumble on the goal line don't get to advertise blame towards anyone other than their own players. Think about it this way, it's one more win the Lions don't have to worry about when the draft rolls around, because they are terrible. One obscure rule, that literally no one under the age of 80 knew, isn't going to change that.