CBS Sports- According to a report from Christopher Baxter and Jonathan Salant of NJ.com, the Department of Defense has paid 14 different NFL teams a total of $5.4 million over the last four years in exchange for patriotic displays at games.
Per NJ.com's report, "U.S. Sen. Jeff Flake (R-Ariz) last week called out the New Jersey Army National Guard for the spending, which, in part, paid for a segment at Jets home games in which soldiers were featured on the big screen, thanked for their service and given tickets to the game." The National Guard responded by asserting that it was a useful recruitment tool. "Promoting and increasing the public's understanding and appreciation of military service in the New Jersey Army National Guard increases the propensity for service in our ranks and garners public support for our Hometown Team," Guard spokesman Patrick Daugherty said. The Jets were joined by the Falcons, Ravens, Bills, Bengals, Browns, Packers, Colts, Chiefs, Vikings and Steelers in receiving multiple payouts, while the Cowboys, Dolphins and Ramswere each one-time recipients. The team that has received the most money from this practice is the Falcons, with a total of $1,049,500 coming their way in five payments. So let's just start with what we are dealing with here. A billion dollar entity paid a few multi-million dollar franchises that are part of a multibillion dollar organization hundreds of thousands of dollars to acknowledge a military presence in their stadium. Uh, yeah, I don't care. That's too may zeros to even attempt to compute the logistics. We aren't talking about Billy having to live paycheck to paycheck because he paid his buddy Steve to advertise his upstart non-profit organization. We are talking about a bunch of rich motherfuckers paying another bunch of rich motherfuckers in an attempt to promote a good cause. Guess what, nothing in this life is free. Doesn't matter how good of a cause it is. You want to promote your organization through a ceremony or a round of applause for an honorary member of our military then you can, but it's going to cost you, just like literally everything else. The reason that the department of defense paid teams to put veterans on the field or on the scoreboard wasn't to make the troops in attendance feel important or show them respect. They have an ulterior motive as well. That motive is to promote their brand. That's called advertising. Advertising is a form of strengthening your business model, and therefore advertising cost money. I don't care if you advertising cancer awareness or dick pills. If you somehow benefit from the viewership then the viewership is what you shall pay for. You know how the rich get richer? By being penny pinching sons of bitches. Hell, it's hard to stay rich. I would be a terrible millionaire. Just tossing out money to every single homeless person. Pissing away hundreds to support any and every cause. I would be like Allen Iverson. Except instead of wasting all my money on cars and clothes I would have pissed it away on charity, food, and liquor like there was no end to it's fruitfulness. I would be broke and alone because I wouldn't split checks or ask for change. That's not the way to stay wealthy in this country. Do we somehow think that teams profiting off of the US Defense Department are un-American because they don't rent out their ad space pro-bono? Do we think they don't support the troops? I can promise you that is not the case. As the saying goes, "it's just business", and there is currently no better run business than the untouchable NFL.
0 Comments
Leave a Reply. |
Categories
All
Archives
January 2020
|