Uproxx- But according to Rams COO Kevin Demoff, Fisher has been a success for the Rams for everything besides his record. Allow Demoff to explain, as he told NFL.com:
“Everybody will want to judge Jeff through the prism of just the record, but that’s totally unfair when you look at the set of circumstances he was handed this year. It was different than any team in the NFL.
“We moved halfway across the country, then had OTAs in Oxnard. Training camp was in Irvine, now we’re in Thousand Oaks. We moved coaches and players and families. To provide leadership and consistency, he’s done a model job.”
Look, I get it. Los Angeles - in theory, not current attendance - is a much more desirable market than St. Louis. It was pretty insane that the second most popular city in the continental United States didn't have it's own football team, so I am not saying Jeff Fisher's seemingly impenetrable job security is the only reason it currently does. That said, the Rams COO didn't exactly do too good job of debunking that myth. In fact, the quote above might as well be one of those fake Facebook stories, because it actually promotes that ridiculously false narrative.
Don't judge the Head Coach of an NFL team by his record? Judge him by the consistency of his bare-minimum-mediocrity and his ability to...well...make sure every member of his team knows what facility to show up to? What are we even talking about anymore? Did Kevin Demoff think moving the team to LaLa Land would have the heads of the remaining Rams fans so far in the clouds that they would forget that he failed to win as many as half his games in any of the previous 4 seasons?
The only reasonable line of thinking that could lead to the previous statement is that he figured all the old fans would abandon ship and that the new ones picked up in the City of Angels would be jusssst self-involved enough to be completely uninformed on the recent history of their shiny new toy. Now that I'm typing it out that doesn't seem like the worst idea either. Pretty sure Lakers fans have yet to acknowledge that an NBA title has been won outside of Los Angeles since Kobe officially filled his entire fist so maybe they won't even realize that the Rams have sucked far prior to practicing in pristine weather conditions. Can't see them being able to ride out this wave of regional narcissism too long with how demanding that fan base is, but for the time being? I'm sure the head coach with the longest leash in NFL history is pretty happy that all he had to do to be given a clean slate was move from the melancholy Midwest to sunny Southern California.