Uproxx- Perfumania Holdings Inc. says Jay Z’s failure to peddle his cologne is why sales went straight to the toilet two years after being launched. According to Page Six, Hov’s eau du toilette was the best-selling celebrity fragrance in 2014 and Perfumania Holdings Inc. were expecting sales of $35 million in 2015. Instead, GOLD JAY Z only brought in about $6 million and Perfumania claims it’s because Jay was too busy focusing on his other projects to properly promote the fragrance.
The company says Jay refused to appear on Good Morning America, refused to do a cover story with Women’s Wear Daily and “rejected five prototypes for an 18-carat gold capped bottle designed by Jacob the Jeweler for a customer contests.” In court documents, Perfumania also claims Mr. Carter never made appearances to promote GOLD JAY Z and ducked them for five months in 2014 when they wanted to discuss spin-off scents.
Talk about mo' money mo' problems. Jay-Z getting sued for HIS refusal to market HIS product that has HIS name on it. I don't know much about the law, but that seems like kind of a raw deal.
You know how rich and famous people have a reputation for having the inability to sustain meaningful relationships? This is exactly the reason why. Seriously, there is only so many things that a person can possibly give a fuck about at one time. This is just a classic case of a man stretching himself too thin. Jay-Z owns a club, a sports agency, a clothing company, part of professional basketball team, a smoking hot wife, a bunch of other business ventures that I probably don't even know about. There's simply not enough hours in the day to go about promoting his own line of cologne.
You know how people sign up for the gym with the expectation that they'll go enough to make it worthwhile? Then after about a month they start to justify skipping by telling themselves they are too busy to make it, and that gym membership just becomes a completely unnecessary monthly withdrawal from their bank account? That's what 'Jay-Z Gold' is to Jay-Z. While you are just compromising your own long term health, Jay-Z is so fucking rich that he's compromising his own fragrance that has his name embroidered on the side of it. The potential seven figure return wasn't enough for him to concern himself with. Protecting that sum of money wasn't worth the time obligation it would have required. He's being extorted for $18 million because some company asked him to go on a television show to sell something his brand is attached to and he was like "eh, nah". I toss out bad chicken and I'm pissed off at my wasted investment, and someone asks Hova to put his face on a magazine cover and he's like "fuck it, sue me". Just throwing out his own scent and the solid gold cap that sits comfortably atop it. What a life, what a life.
But Jay, THIRTY FIVE millio...