Jeremy Lin Has A Pending Trademark For 'Brook-Lin', And I Can't Believe I Missed That Angle When He Signed
LBS- Lin, who signed a three-year, $36 million deal with the Nets this offseason, has already submitted an application to trademark the phrase “Brook-Lin.”
According to NetsDaily.com, a fan had already applied for the trademark on July 1 but says he willingly transferred it to Lin.
If Lin can rediscover some of his old magic in The Big Apple, he had better hope the trademark gets approved quicker than his trademark for “Linsanity” did. Lin’s lawyers had to send cease and desist letters to marijuana shops for selling products like this when the point guard was with the Knicks. As ESPN’s Darren Rovell notes, it took the “Linsanity” trademark more than four years to be approved.
I know that this was a fan's application that subsequently got transferred to Lin's name out of the goodness of the originator's heart, but I can't possibly believe that Jeremy Lin didn't have this scenario play out in his mind before he signed on to play with the Nets. That's honestly the only justification - other than a guarantee to start - that I can think of as to why he took a pay cut (relative to his free agent peers) to play for a helpless franchise that's approximately three years away from their next draft pick and about five years away from knowing what hope feels like. Given his Harvard education, I am going to give him the benefit of the doubt and assume that he was simply trying to recreate his glory days when he decided to come back to the Big Apple.
Think about it, when was Jeremy Lin at the height of his popularity? That's right, when he was playing in a city that loved it's basketball and had very little to be optimistic about. When he was on a team that gave him free reign over the offense and turned his brand into the most popular Asian commodity since Pokemon and until Pokemon GO. Well, history is cyclical and Jeremy Lin decided to expedite the process of running it back. Except this time he's going to do right. This time he's going to make money off every jersey, shirt, and hoodie embroidered with own personal, ridiculously catchy tagline. The 'Jeremy Lin: Famous In New York' sequel stands to turn out like every other sequel of a classic movie. It's going to have an absurdly familiar plot, it's going to be a disappointment, and - most importantly - it's going to be profitable as fuck. That $12 million a year is nothing compared to what he's going to pocket from a bunch of hipsters rocking 'Brook-Lin' jersey tees simply because a beloved Asian athlete is just unique enough to be embraced by those that value novelty above all else.