"Some run...some make runways."
Jumpman, jumpman, jumpman, them boys up to something! Nike's slogan is still 'Just Do It', right? Just wondering, because Jordan just DONE it by taking a shot that was far from subtle at one of Nike's biggest earners. There is simply no mistaking the symbolism behind "some run, some make runways" when the person featured in the commercial decided to commit himself to Oklahoma City and use it as the launching pad for the rest of his career. Just coming at the throat of Kevin Durant with the heat of 1,000 suns after he Usain Bolted to Northern California. Hot damn, this upcoming season is going to be so fucking petty and - as a result - so fucking fun. Seriously, what the NBA just lost in parity it has made up for by gaining what can only be considered - by one of it's participants anyway- a blood feud. We are talking about a shoe company taking an unnecessary, Russell Westbrook-esque passive aggressive jab at it's main competitor's main representative and it's not even September yet! Kevin Durant best protect his neck because the amount of subliminal shots flying his way is only going to increase as basketball looms closer. Better get to scribbling "have fun" and "smile" on his kicks, because he's going to need more than one reminder with how much mudslinging is about to take place once the season tips off. The entire competitive balance of the league may be as lopsided as KD's hairline, but the soap opera-like qualities are going to turn it into must watch television. If one pointed, cleverly executed sneaker commercial didn't prove that to you then I leave you with this...
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