Lane Kiffin Is Claiming His FAU Promo Was Intentionally Depressing So It Would Go Viral

Has anybody ever wanted to be anywhere less than Lane Kiffin wants to be shooting this FAU promo? pic.twitter.com/ZCV9dZEM8Z

— Ralph Amsden (@ralphamsden) January 31, 2017

Lane Kiffin on the #FAU hype video: "You didn't know that was a joke?"

— Matthew DeFranks (@MDeFranks) February 1, 2017

Kiffin says the Hype Video was done poorly on purpos to generate attention.

— FAU OwlAccess (@FAUOWLACCESS) February 1, 2017

Well, would you look at that!? The guy whose career has been defined by his infidelity - organizational or, ahem, otherwise - finally went out and committed to something. Who knew that when Lane Kiffin finally dedicated himself it would be to an acting role as an emotionally deceased head coach of a mid-major? Under the dangerous assumption that he's telling the truth and this was a PR stunt, he deserves a hell of a lot of credit for refusing to burn a single calorie in preparation for it. It's absolutely amazing he still agreed to follow through when asked to lose any semblance of a jawline in order to make his look fit his intentionally apathetic demeanor. I bet his ex-wife is sitting somewhere wondering what could have been if he put that much effort into their marriage instead of the incessant conquering of co-eds.

Boy, do I feel dumb for doubting Lane Kiffin. I thought he was its going to rot at the bottom of Conference USA for a year before bolting to a more high profile job like he always does, but it appears he's already set a plan in place to turn things around at FAU. First order of business? Get all the clicks and shares at his expense. I don't know how going viral for looking like you genuinely have no interest in being at a stadium you hope to pack come football season is in any way beneficial to the on the field product, but you can't argue that he didn't get the exposure he was allegedly deadpan gesturing for. I'm going to go out on a limb and say he didn't exactly inspire any Floridians to invest in season tickets, but at least he let the rest of the college football world know that the Owls will stop at no self deprecating act to remind potential recruits that they do, indeed, still exist. Let's just hope any publicity truly is good publicity so a video of the head coach looking like he's one jelly roll away from calling it quits on life doesn't have half his future roster looking at other schools faster than he inevitably will.