'New Balance' Is Extremely Excited That Donald Trump (Or Any Old White Person Really) Is President11/10/2016 
Translation: "The black president that was a huge sports fan, occasionally played pickup hoops, and was in tune with style and culture due in large part to his race had no interest in wearing our middle-aged dad shoes, and we are very excited that the person that's now in his position is a cryptic old white dude who doesn't give a shit about his footwear and is likely already developing orthopedic issues." There's something to be said for knowing your audience. A couple of days ago I would have told you that aligning your company with the likes of Donald Trump would be a detrimental business decision, but a couple of days ago I thought that a vast majority of the country saw Donald Trump as a reality TV show host that was making a mockery of the election by actively sabotaging his own campaign. I guess what I am trying to say is that I don't think I am jumping to any ridiculous conclusions by stating that if there is enough support to make a known bigot a world leader then there's enough of a market to keep a company that sells comfortable, bland, cost efficient sneakers for the flatfooted and un-athletic well afloat. There will certainly be some of these people...
...but I imagine that inevitable loss in capital will be easily offset by the amount of Middle Americans that can now simultaneously display their lack of a fashion sense, support the person they voted for, and stay under budget. New Balance's clientele might be a little less...uhhh...diverse (Also See: "Urban") going forward, but I am going to go out on a limb and say they might be open to expansion in "rural" areas in the very near future.
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