They could have picked anyone. Literally anyone, and they choose to start and end this commercial with Eli Manning. I can't handle Eli talking about serious issues. I cracked up when he finished with an authoritative 'NO MORE'. Yeah okay mouth breather. Who are you going to stop from beating their wife or girlfriend. I could see a Giants' linebacker dragging his wife around the locker room and Eli being like "um, uh, excuse me sir, could you maybe, uh, please, like, um, stop that? No? Aww shucks, okay then".
Regardless, this commercial is like 2 months late. I swear I get better and better at public relations every day. You couldn't have thrown this low budget piece of shit together in like two minutes when people still cared about domestic violence? We already crossed that bridge. No one is talking about beating women anymore. Yeah, it's still a big issue in society, but we already finished our public outcry. You think a commercial about it 2 months after the fact, that features Eli Manning giving me a stern look, is going to convince me of the significance of spousal abuse? If we haven't figured it out already then it's never going to happen.
So where is the precursor to this commercial? The one that came out before the SECOND Ray Rice video went public. The one that was based around the phrase 'No more….for 2 weeks….unless some website gets their mitts on video evidence'. Where is that? You aren't going to convince me that Roger Goodell gives an ounce of a fuck about domestic violence. Why would I believe that? Because he was able to round up a bunch of current and former NFL players to spit out a laundry list of cliches on camera? You know how many domestic violence cases there have been in the NFL before Ray Rice? At least 2-3 every year. The NFL had to literally see the act of a women getting clocked halfway to the moon before doing the right thing. Even seeing her lying lifeless on a hotel floor wasn't enough. If anything, all this commercial does is insult our intelligence.
P.S. "No more..ehh, I'll say something the next time" is laugh out loud funny. Who has ever said that? It's a commercial about beating women, not stealing Twix bars from a convenience store.
Now this picture sends much more of a message….