Nintendo's Stock Is Plummeting After It Announced That It Doesn't Actually Own Pokemon GO

Guardian- Nintendo’s share price on the Tokyo Stock Exchange has plummeted 17% in one day, apparently due to investors belatedly discovering that the company doesn’t actually make Pokémon Go, the latest mobile gaming phenomenon.

The company is still buoyant, though: Since the game launched in mid-July, Nintendo’s share price has more than doubled.

The cause of Monday’s decline was seemingly a statement put out by Nintendo after the close of trading on Friday, the day Pokémon Go was finally released in Japan.

The statement pointed out that, despite the long-running association of Nintendo with Pokémon – an association which seems to have driven investors’ movements – it neither makes, nor owns, Pokémon Go. That fact was never hidden by any of the companies involved, and has been noted in some reports on Pokémon Go, but the fact seems to have taken investors by surprise.



Well, that seems like a super inconvenient time to find a conscience. This is like a guy saying "we need to talk..." mid-blowjob. Might have been better off letting that stock climax before rendering it impotent. Fucking Nintendo is basically the dude that gets a chick into bed, engages in a full round of foreplay, and then when it's time to put it in he keeps asking "you sure?" until she's completely turned off and no longer sure. They've gone this far. They've undeservedly profited this much. It's not like coming clean is going to make them seem like a more morally upstanding company. They've known that the peak in their price was directly correlated with Pokemon Go since the first asshole walked off a cliff trying to catch a Pikachu so why decide to point it out now? Any real brand would beat that guilt off with a stick. There's no such thing as lying by omission in the business world. The fact that Nintendo didn't make Pokemon Go was public information. Not their fault a couple hundred thousand investors didn't do a homework assignment that required the most minimal amount of research. It is, however, their fault that they benefited from that ignorance AND are trying to come away from this affiliation looking like the good guys. 

​Furthermore, shouldn't the people investing in the Tokyo Stock Exchange no better? I could see a bunch of self important douchebags on the NYSE making this mistake, but the Far East? I always figured they treated Pokemon like we treat professional athletes. Asians not knowing the original manufacturer of a Japanimation game feels like the equivalent of a basketball fan not knowing that LeBron is signed to Nike. Putting up money without that minute amount of knowledge is about as financially irresponsible as the design of the Steph Curry orthopedic shoes.