"Of Course Having Snoop Dogg DJ The Skills Competition Is A Good Idea, What Could Possibly Go Wrong?!"
Do you mean to tell me that the NHL tried to shamelessly pander to casual fans that may or may not be more likely to tune into the NBA All Star Game and it almost immediately blew up right in their stupid faces? That doesn't sound right. Ignoring a blatantly obvious dilemma only to see it come to fruition mere seconds into a nationally broadcasted, league-wide showcase that's part of a centennial celebration doesn't sound like something that would happen to Gary Bettman. No sir, not MY commissioner!
Look, you won't get me to tell you it was a bad idea to have a world-renowned user of recreational drugs DJ an event that the NHL - for some reason - considers far more important than it actually is. That's not only because I'm a fan of the D-O-Double-G, but also because I love getting a laugh at the expense of a league that is run by old, out-of-touch white dudes whose attempts at being "hip" begin and end at booking popular black guys whose music they are apparently unfamiliar with. Seriously, that set went about as smoothly as...well...the liberal use of the word "nigga" in a song being played in front of thousands of hockey fans. So you can certainly say that it should have come with a 'Parental Advisory' warning. Just don't dare say that it was anything less than objectively hilarious when the bass had barely made it's way to the 300's and the word "mothafuckin" was already resonating through the bowels of a building that was housing legendary athletes that would rather dance through countless defenders than even consider jumping the generational gap.
Snoop Dogg certainly transcends his musical genre so I'm sure a vast majority of the crowd knew what they were getting into when they saw "that guy from the Comedy Central roasts" take the stage. Still, booking a rapper whose discography includes the album 'Doggystyle' and the hit song 'Bitch Please' and not realizing the inherent problems that may cause is such a perfect representation of how lost NHL executives are when it comes to effectively marketing themselves. Bringing in Snoop Dogg without the most common understanding that his greatest hits feature enough expletives to draw the ire of Don Cherry faster than a finger up his wazoo was so dangerously minded that it would make Roger Goodell feel good about his ability to relate publicly. The juxtaposition of the DoggFather thoughtlessly nodding his head to one of his profanity laced bangers to the group of wealthy men sitting in a luxury box simultaneously having an aneurysm is so over-the-top absurd that it's only comparable to a classic scene in a movie that used Jon Lovitz to parody Michelle Pfeiffer...
P.S. Exactly the type of apology I would expect from Snoop Dogg after he got on stage and did exactly what Snoop Dogg is supposed to do when he gets on a stage....