Of Course LeBron Now Has Beef With The Brewer Of The Beer He Grabbed For Tweeting A Picture Of Him Holding It

LeBron grabs a beer □□ pic.twitter.com/8XDZgleYBa

— SLAM Magazine (@SLAMonline) May 2, 2017

Uproxx- Turns out LeBron isn’t ready to endorse Great Lakes after what they did shortly after LeBron’s infamous Decision to hit free agency and play in Miami.

Back in 2010, Great Lakes released ‘Quitness,’ a dry-hopped IPA that was brewed to leave “a bitter aftertaste, perfectly describing the mood of Cleveland sports fans these days.” 

​The beer’s name was an obvious reference to LeBron’s “Witness” Nike campaign and, though they weren’t the only Cleveland-based brewery to take a shot at LeBron with a beer name, James remembered the slight when speaking with the media on Wednesday.

“This is about the last thing I’m trying to worry about right now, my agent and my legal team will take care of it, but yeah I know (Great Lakes) is trying to benefit off of me,” James told cleveland.com.

“And I heard they were the same company that made all those ‘Quitness’ beers, and now they’re trying to benefit off me this way? Yeah, it’s pretty funny.”

Sources close to James said that kind of advertising featuring James’ likeness would cost a company at least $2 million, maybe more.

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Because what's more "LeBron" than intentionally making himself go viral by grabbing a beer bottle (as a self proclaimed non-beer guy) for no reason whatsoever...only to summon his legal team when the brewers of said beer try to use his product placement to get themselves that same online attention? There's not a chance in hell he sees the irony in that. Probably believes that filing a law suit for a harmless tweet is simply a good business decision, while completely blind, deaf, and dumb to the fact that a Cleveland-based company trademarking the term "Quitness" in the year 2010 was a great business decision.

I swear he just can't help himself. It's as if he doesn't realize the people cheering on his Game 1 antics were the same ones drowning their sorrows in dry-humored IPA's while burning anything and everything that was mass produced in his likeness seven years prior. I don't want to be the one to tell him, but if he really wanted to take umbrage with every single person whose opinion of him drastically changed then he wouldn't have allowed a single person to show up the Cavaliers championship parade. 

Oh well, no one said you had to be self aware to be one of the greatest basketball players of all time. Guess it's time to move on then. After all, it is the playoffs and that means LeBron James is too darn focused to be discussing his dismay for a local brewery...but strangely not focused enough to restrain himself from using their product as a mid-game prop.