I give it a C-.
As far as hype videos go that was pretty lousy. I mean the beat wasn't bad, and the lyrics weren't atrocious, but it didn't have me ready to jump out of my skin or anything. The most it got out of me was an unenthusiastic head nod. Not exactly the type of reaction you'd expect from a song that was made to get a team and it's fans fired up for an NFC Championship Game. Hey, maybe it's my fault. My expectations were too high. Once I saw the name Petey Pablo I was expecting this to be a jam that turned every neighborhood -no matter what their football affiliation- into a head bumping, shirt swinging block party. I guess this just goes to show that when you have already made the ultimate ode to North Carolina it's probably best to take it into the studio and insert some Panthers references, instead of trying to best the unbeatable as far as battle anthems go.
I just need Cam Newton to let me know what's getting spins pregame. If it's 'Carolina Colors' you can pencil the Cardinals in the Super Bowl, but if it's 'Raise Up' then the Panthers are winning that game and probably emasculating their opposition in the process...