The Bieber Treatment Done Right...And Cautiously

Do I believe in the Justin Bieber curse? Not particularly. That said, I would rather my team not spit in it's eye while pounding it's chest either. I have no reason to believe that a cultural icon putting on a hockey jersey of a particular team or stepping on their logo damns them to a foreseeable future of failure, but given all the good that has been happening in regards to the Devils - I would rather not test that theory. That's why I must applaud the executive staff at the Prudential Center, the Devils new ownership, and - as always - Ray Shero. They had to do the little song and dance for Bieber like literally every single city that had a hockey team does, but they found a way to skirt around any hypothetical hex in the process. Give him all the customized commemorative jerseys and bullshit personalized blocks he wants, but keep his skin away from the inside of that sweater and his feet away from that irreproachable rug. There's too many positive things happening to throw them all away on the bad boy of pop music...no matter how many fire jams he put out this year.

Too late now to say sorry...losers...