'The Gap' Is Facing Some Racial Backlash For This Ad, and Truth Be Told They Absolutely Deserve It

Source-  A tweet from Gap is coming under fire for being subliminally racist.

The tweet features the new faces of Gap's new promotable clothing line featuring Ellen DeGeneres. It's called "Gap Kids x ED." It's a promotion aimed at empowering girls.

​The stated mission of Gap Kids x ED is to encourage girls to follow their passions. The clothing line is dedicated to donating money to Girls Inc. and supporting the program.

However, while the stated goals of the program are to empower girls, a large group of people said an advertisement for the line actually undermined young black girls.

On April 2, Gap tweeted out four pictures featuring girls sporting the Gap Kids x ED clothing line. One of the pictures features La Petit Cirque--the only all-kid humanitarian cirque company in the world.




​No, I don't think 'The Gap' is racist. That expression that the young black girl has on her face is the same expression that nearly every black person that has ever been in 'The Gap' has on their face when they walk in, but no - I don't think they are racist. I just don't understand how they didn't realize what they were doing when they made an ad with two white girls doing gymnastics, another white girl posing, and a sufficiently less enthused black girl standing there trying really hard not to murder the white bitch with an arm on her head. Basically what I am saying is that this picture would probably appear less prejudice if the black girl's responsibility in the picture was more than that of a bar top. Maybe if she looked even remotely happy to be there people wouldn't have noticed that she's literally being held down by what can only be described as the white devil.

I honestly don't understand these companies. It's like the pressure of putting a black person in their ad inevitably scrambles their brain and they end up photographing said quota filler in a discriminatory way. These are huge corporations and they act like the guy in the movie that always accidentally says "tit" when he's trying his hardest not to stare at a busty woman's rack. It's like they are behind the camera saying to themselves "don't be racist, don't be racist, don't be racist, SHIT, we did it again". You could have put that poor girl in any other position with a smile on her face and this would have been fine. All they had to do was avoid this pose, and the original proposal which was obviously all three white girls standing on the black girl's chest with their fists in the air. This is so obviously frowned upon that I have no choice but to believe it was intentional. Just The Gap's way of getting people to talk about 'The Gap', because - well - who the fuck even knew that 'The Gap' still existed?!?