The NFL Is Using "The Dress" (Yes, That Dress) To Promote This Week's Thursday Night Football

Being pandered to with 9 month old online phenomenons makes me sick. pic.twitter.com/2vibsGEJnk

— Unsportsmanlike (@misconduct_22) November 15, 2016

It's only Tuesday and I already feel dirty. As a Saints fan, I have no choice but to tune in to what is sure to be a mistake ridden contest - between ill-prepared, exhausted teams - that sets football back to the days of leather helmets. However, that's not even why I am disgusted with myself. After all, I am no stranger to feeling obligated to watch piss poor mid-week football. 

Instead, I am dreading my Thursday night viewing experience because it will be the first time I will be forced to indirectly endorse the use of a 9 month old online phenomenon in the promotional process. Other than not watching 'Thursday Night Football', I don't know if there is a way to let the NFL know that it's not okay to pander to millennials using a viral sensation than died a tragic death 3 internet decades ago. Unfortunately, not watching is simply not an option.

And I understand that this now infamous picture had yet to hit the worldwide web when these teams faced off on a Thursday last year. I know that the debate between the hues of some ugly, antiquated dress disastrously happened to match up with the "fortuitous" color rush schemes that the NFL picked for a gimmicky rivalry game. I get it. Other than the timing, it's relatively clever. The only problem is that timing, by definition, is everything. So considering this timing is "traffic jam when you're already late" bad mixed with "won the lottery and died the next day" atrocious, I feel comfortable saying that this commercial is absolutely unacceptable. Especially since it's directed at a demographic that hates nothing more than being reminded of the dumb shit their goldfish brains were momentarily intrigued by in the past. 

Sigh, if only I could help contribute to the ratings tumble they undoubtedly deserve for this disgraceful attempt at trying to relate to the viewing public.
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h/t Deadspin