Need further clarification that the NFL just doesn't "get it"? Was the increase in penalties and decrease in allowable celebrations not enough for you to realize the league isn't in tune with the interests of the most interactive portion of their fan base? If that's the case then this tweet should really add some perspective for you. Nothing, and I mean nothing, shows just how out of touch they are like a member of their social media team - whose job it is to know what's popular on the internet - walking face first into a 'Deez Nuts' punchline. I think anyone that's still unintentionally setting themselves up to get nutted all over should be sentenced to a 24 hour ban from Twitter, never mind a person that's running an account with over 25 million followers.
This wasn't just a case of a player having an unfortunate first name either. Honestly, show me a Cowboys fan that has screamed out "DEZ!" in celebration and pronounced it like it has a million E's and I'll show you someone that's no longer welcome at their local watering hole. Regardless of being a clear lead in for a viral gag that's so old it was originally made popular without the internet, this was just about the laziest caption for a tweet I have ever seen. Not only that, but it was a lazy caption that elicited responses that could potentially compromise the innocence of the kids online that somehow managed to avoid traumatization when they watched Antonio Brown hump air. If you're going to be a league whose success is predicated on organized violence that wants to maintain a "wholesome" image then you simply have to avoid being the butt of testicle jokes that are too easy for social media simpletons not to make.