BustedCoverage- The Frisco RoughRiders, the Double-A affiliate of the Texas Rangers, are winding up for a thirst-quenching haymaker with the introduction of “Rougie’s Red PUNCH.” The new alcoholic energy drink, named in recognition of former RoughRider Rougned Odor’s iconic punch in Sunday’s Rangers game, will be available for a limited time at Dr Pepper Ballpark’s Bull Moose Saloon beginning this upcoming weekend when the RoughRiders host the San Antonio Missions beginning Friday, May 20.
The beverage is the perfect blend of ingredients made as an homage to Odor, who played for the Riders in parts of 2013 and 2014. It contains fruit punch (in honor of his prodigious right hook), an energy drink (perfect for those looking to embody Odor’s ferocious and frenetic style of play), and a secret ingredient from Odor’s native Venezuela (Rougie’s Red PUNCH will be available to fans 21-and-older only!). There it is, the Minor League difference. Couple million less advertising dollars at stake, and a couple million more promotional ideas become available. A guy has to serve an 8 game suspension for one punch in the Majors, and the likeness of that punch is slapped on the side of a cup filled with house liquor and bargain basement energy supplements in the Minors. A book full of unwritten rules in the Majors while the only unwritten rule in the Minors is to do anything possible for even the smallest amount of additional attendance. No better way to put asses in the seats then to offer some gimmicky drink special that honors a play that caters directly to the Minor League crowd. This was the best thing to happen to the Frisco RoughRiders in years. They should just change their name to the Frisco Rougned's and their logo to "the punch" for the remainder of the season. Guaranteed ticket sales. Have to milk the most exciting play in a complete seperate baseball league for all it's worth, and - considering a seat along the third baseline costs $6.50 - it's undoubtedly worth it's weight in beer money. Especially if they are smart about it and start marketing every weekend long series as a "punchdrunk" event. Sorry Jose. Glad you'll always have that bat flip, because the outline of your face is going to be forever memorialized in Minor League baseball lore as synonymous with binge drinking over-caffeinated adult beverages.
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