The Red Wings Had To Publicly Dismiss Their Logo's Unfortunate Affiliation With A Group Of Pun-Happy White Supremacists
There are far too many unenviable jobs to go as far as claiming that public relations is the most thankless profession. However, I can certainly think of at least one person that could formulate a pretty compelling argument that covering the tracks of an extremely successful, well respected organization is something that isn't for the faint of heart. Seriously, imagine being tasked with relaying to the public that the professional hockey franchise that's older than all-but-three in the entire NHL is - in fact - not related to the group of neo-nazi's running rampant through a fascist gathering with signs depicting a similar, yet bastardized version of their logo. If that's not enough to make you reconsider your career path then it's clear that you chose the correct one.
Admittedly, I don't know who conjured up this statement. Regardless, I am fairly certain he/she choked on his/her breakfast when their summer Saturday was interrupted by their employer calling to tell them they had to promptly extinguish an unfortunate affiliation with a group of people that are convinced they are the modern day reincarnation of the 'Hitler Youth' before it set the internet ablaze. I only took an introductory course in PR, but I would venture to guess there is no amount of 'Higher Learning' that can adequately prepare you to distance your company's insanely recognizable emblem from the white supremacists that are using it to turn the name of their racist cult into a pun.
The author in question probably considered the job of being a metaphorical fire fighter for an NHL team to be a dream gig, but he/she damn sure didn't realize those fires were going to be attached to the end of Tiki torches held by the people that were using a proud franchise in a predominantly white sport to proudly declare white dominance. I don't want to speak for the nameless person behind the abject dismissal of white supremacy, but I'm confident that - in the moment - they damn sure didn't consider being given the responsibility of carefully crafting it a white privilege.