Well, I guess it's official folks. The NHL has just completely given up on trying to market themselves. I suppose I can't really blame them, they weren't making too much progress anyway. Plus, it's way easier to market the most popular basketball player in the world. Fuck it. San Jose is already a fanbase that gets the bad rap of being a bunch of West Coasters that don't know shit about the sport, might as well embrace it, I guess? Still, I can't help but think it would have better served the San Jose Sharks to put out a bobblehead that didn't represent the face of a league that they are in direct competition with. I get that they are trying to embrace their region by pandering to the local sports fan in Northern California, but maybe it would have been better idea to go with a Derek Carr or a Vernon Davis bobblehead? I don't know, maybe endorse a sport that doesn't take place during the exact same time of the year as your own.
Every person that comes through the doors of the SAP Center to get a Steph Curry toy is a person that is watching Steph Curry instead of watching the San Jose Sharks once the postseason rolls around. I'm not saying that you can't be a basketball fan AND a hockey fan. Shit, I CAN'T say it. I'm a fan of both leagues, but I understand that I am in the minority. There just isn't much crossover appeal. I'll put it this way, If you made a Venn Diagram, you'd need a magnifying glass to identify the overlapping section in the middle. Imagine trying to explain this to a child, or a girl, that you were trying to introduce to the sport of hockey? My ears are bleeding just thinking about that conversation on the way to the seats. Never mind the hockey fans that refuses to admit that any other sport has even an ounce of entertainment value. If you hand them a basketball figurine their heads might damn near explode. Either that or they'll just be super critical on social media. You know, at first I thought the Sharks marketing team unfathomably found a way to make bobbleheads even more useless. Upon further reflection they just might be geniuses. A bobblehead of a basketball player in an NHL jersey and NBA shorts is almost too ridiculous to throw away. It's like the intentional, mass produced equivalent of the old baseball cards that became more valuable when they had a blatant misprint. Not saying this hunk of shit will be worth anything, but if I were the first person to get my hands on one then a trip to the pawn shop wouldn't be the worst idea in the world. When that inevitably fails it will make a hell of a piece for the home office. Every time you question whether or not you are doing your job well enough you can just glance over at your Steph Curry caricature, that's dressed like every super confused sports fan in elementary school, and feel better about yourself. At least you aren't in advertising for the NHL. P.S. 5.5% chance that the real Steph Curry has been to a Sharks game...
1 Comment
9/8/2018 01:06:44 pm
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