CNN- Isis Books & Gifts in Denver has the misfortune of sharing its name with the terrorist group.
Over the weekend, someone threw a brick through the sign outside the business. It's the fourth time in recent months someone has vandalized the bookstore.
"We're all very heartbroken (about the Paris attacks) so I don't know if somebody walking down the street just saw our name on the sign and kind of lost it for a moment and threw a rock through it," Karen Charboneau-Harrison, the store owner told CNN affiliate KDVR. "Or if it was an ignorant person who actually thought this was a bookstore for terrorists, I don't know."
Isis Books & Gifts takes its name from the Egyptian goddess of childbirth and healing. It's a spiritual store that has been in business 35 years and embraces many faiths.
Oh yeah, no problem. We'll just convince every single American to start referring to a radical terrorist group as something other than what they have been commonly referred to for the last decade. After all, how could anyone continue to successfully run a boutique book shop with an unfortunate name otherwise? Constantly replacing $50 signs every other week? That's simply not fair to any business. Plus, this change sounds totally feasible. I am sure everyone, including the people that are just walking down the street throwing rocks through all things that simply say 'ISIS' will be super receptive. Why wouldn't everyone want to use the more correct term that the terrorists are threatening to cut people's tongues out for uttering? Nothing I want to do more than get under the skin of the morally bankrupt Islamic State.
Hey, I don't want to be too forward, but you could consider changing the name. I know, I know, It's not the best thing for business, but it can't be worse than being recognized for supporting a group of people that literally want to see the world burn. It's not exactly convenient, but neither is worrying about vandalism literally every single day. I can't imagine that a book store named 'ISIS' marked with a foreign illustration is getting too many first time customers, and I am sure the regulars won't refuse to come back if you happen to stop unintentionally affiliating with a bunch of homicidal extremists. If your plan of attack is asking the aggravated, emotional citizens of Denver to use some weird name they have never heard of before then you might as well just try prayer. Just don't do so outside your store or it won't be the only thing getting a brick heaved at it.