This Los Angeles Billboard Is So Goddamn Disrespectful To St. Louis

Leave it to Los Angeles to break the most fundamental rule that you learn as a kid. Come on Hollywood, how many times do you need to be told that if you don't have anything nice to say you shouldn't say anything at all? I know that sometimes you have to cross certain boundaries to get the most out of your advertisements, but generally that involves insulting your competition. I don't think there's anyone out there that considers St. Louis competition for Los Angeles. That's why this billboard is just plain mean. Picking on a city that just lost their football team, and whose most recent claim to fame is being the home of a race war? Have a little self respect LA. It's like 90 degrees in the middle of March out there, why the hell are you being so confrontational? There's no reason to bully the Midwest when you have a bright, shiny new stadium on the way. I am not saying we need to stop city shaming, but at the very least could we make sure it's not so unbalanced? This is like New York sucker punching Cleveland, or Chicago ball tapping Minnesota. This is like David vs. Goliath if David was nursing a torn ACL and Goliath was taking PED's. The '>' treatment is reserved for comparisons that are relatively up for debate, not for taking something that goes without saying, enlarging it to size 30,000 font, and posting a hundred feet up in the air for all to see. Let's see if they find that math funny when they learn that Los Angeles may be > than St. Louis, but the Rams still = the Rams.



​h/t BSO