ProHockeyTalk- Johnny Gaudreau has turned heads with his skill during his rookie NHL season. He turned more heads Tuesday, when news broke he trademarked his well-known nickname ‘Johnny Hockey.’
The story took off, as you might expect, and it appears the attention of it has gotten to the 21-year-old Gaudreau, who has 13 goals and 32 points in 42 games with the Calgary Flames so far this season.
Gaudreau’s agent, Lewis Gross, told TSN they were concerned people were going to “abuse” the Johnny Hockey nickname.
By no means do I think that Johnny Gaudreau is the self indulgent, money sign flashin', attention whore that is Johnny Manziel. If his reaction to some All Star pyrotechnics is any tell, he is quite the opposite. Just based off his attitude, and his appreciation for his All Star appearance, I would say that Johnny Hockey is pretty bright eyed and bushy tailed. A kid trying to take it all in in his first full NHL season. That, however, doesn't mean he's stupid. Don't drink my beer and tell me you were making sure it was safe to drink. Don't shit on my lawn and tell me it's fertilizer. Don't fuck my girlfriend and tell me it was for my own good. People don't prioritize others when they make important decisions. This wasn't a sacrifice bunt to make sure that others don't profit off of him. It was a full on swing at the money ball. So while I appreciate the attempt to play the victim, I don't believe it for a second. You don't trademark something to keep a dollar out of someone else's pocket, you trademark something to put that very same dollar in your own pocket. Hey, anything for a buck. I fully endorse Gaudreau branding himself. That's the American dream. Anything that requires the least amount of work and the most amount of profit is something that every red blooded American should strive towards.
The idea that Johnny Guadreau wanted to keep the trademarking of 'Johnny Hockey' "low-key" is either a straight up lie, or one of the most misguided, naive statements I have ever heard. You don't just trademark the sport you not only play, but are still less than a year into, as your last name and expect people not to talk about it. It's nothing to be embarrassed about. I would be pretty psyched if anyone thought I was good enough at anything that they fancied it a good idea to trademark it as part of my name. Unfortunately boozing, talking shit, and spewing nonsense on the internet don't lend themselves to that nearly as well as being a professional hockey player does. If anything, he should embrace his new found popularity. He already sacrificed his humble persona anyway. Maybe don't do blow in club bathrooms, or end up in rehab like his pigskin slinging counterpart, but have a little fun with it. It's not just anyone that can walk around say that they are legally Johnny Hockey.