Yahoo- Milano, who has been hawking gear outside Yankee Stadium since 1999 and operates his own website, created a variation of the uniform number/word mashup with a nod to Alex Rodriguez. The suspended slugger is expected to be back in pinstripes next season. As for any infringement with the athletic apparel giant's Jeter campaign, Milano told Yahoo Sports, "It's a different word than what Nike used. I don't see why they would come after me. They own #Re2pect. This is clearly different." And evidently, there's high demand for the shirts — which sell for $20. Milano is already on his second printing after the first batch sold out in a week.
Let me start by saying that there is no way this catches on. It can't. It just can't. I really hope that it does though. If it does it will validate a portion of what I have been saying about the Jeter hoopla all year. Yankees fans can't just be bad. They are such a spoiled fan base that they can't just accept failure.
Last year the Yankees were terrible. They just turned the season in to one big Mariano ceremony. This year they were even worse and there is no way you would have been able to tell. Every time Jeter got on base was like a World Series walk off. A team that finished the season with an 84-78 record celebrated more than any other team in the MLB this year.
I pray the 'next big thing' is an A-Rod forgiveness tour. I genuinely think that would be the straw that broke the camel's back. At that point we could start declaring Yankees' fans a cult. They, quite literally, can't just have a bad season without having something to celebrate. I torture myself with New York sports radio for at least a few minutes a day. In the last three months I have heard maybe 2 minutes about how bad the Yankees are. It's the ultimate cover up. Absolutely genius PR tactic.
If this guy Vinnie, and the Yankees organization, are able to spin the return of a perpetual steroid user into a positive I think I just have to start rooting for the Yankees. At that point they will officially have earned my respect.
The most likely scenario, however, is that he starts slow and gets booed out of the New York like he bombed at the Apollo. I hope A-Rod gets absolutely crucified next year and it coincides with a third straight year without a postseason appearance. It's only a matter of time before Yankees' fans turn on this team and this owner once there is nothing else left to memorialize.