Reebok Is Playing 'White Knight' (No Pun Intended) To Unhappy (Former) New Balance Owners

@tbrooks__ Yo Jon, looks like you need another pair of kicks. Shoot us a DM, we've got your back. ?

— Reebok Classic (@ReebokClassics) November 11, 2016

@jonnnysan Hey man, looks like you could use a pair of kicks. Send us a DM, we got you. ✊

— Reebok Classic (@ReebokClassics) November 11, 2016

@NickMojica89 Hey Nick, looks like you could use a new pair of shoes. Shoot us a DM, we've got it covered!

— Reebok Classic (@ReebokClassics) November 11, 2016

Reebok: The official brand of non-neo-nazis! Usually I would argue that having a political affiliation can only be bad for business, but I'll be damned if I can't make an exception when it's in opposition of a bunch of Trump-thumping Klan members. New Balance left the door cracked open by endorsing a President-elect that pandered - at least in part - to a bunch of outspoken skinheads, and Reebok is kicking that bitch down and stealing every member of their clientele that feels a wee bit uncomfortable wearing what could be mistaken as white supremacy sneakers. That's just taking advantage of your opponents weaknesses as far as I am concerned. I suppose they are creating their own weakness by ignoring the blatantly racist market, but no trade is without consequence. Ya gotta give something up to get something in return. When you're in the business of selling fashion forward footwear then an exchange that nets you the attention of minorities and the type of people that are sympathetic to their inherent plight is just about as lop-sided as the CP3 trade. Credit to Reebok for seeking out a competitive advantage where you'd least expect it - in the perceived prejudice of the company churning out orthopedics for the impending President of the United States. What a world we Iive in. Bet when Reebok created that "I am what I am" slogan they had no idea it would eventually come to stand for "a progressive, understanding human that believes in equal rights".