Salvation Army Uses "The Dress" In A Domestic Abuse Ad

Why is it so hard to see black and blue? One in 6 women are victims of abuse. #StopAbuseAgainstWomen pic.twitter.com/FgDdKdsMMb

— TheSalvationArmySA (@SalvationArmySA) March 6, 2015

ABC News- "Why is it so hard to see black and blue?"

That's the question many had when a photo of #TheDress "broke the Internet" last week, dividing the majority of users into those who saw white and gold and those who saw black and blue.

But today, the Salvation Army in South Africa is using the question on a new photo Twitter PSA fighting against domestic violence and abuse against women.

The PSA shows a model wearing a gold-and-white edited version of #TheDress. More controversial than #TheDress, though, are the black and blue bruises and cuts covering her body.



​So close Salvation Army, sooo close. Unfortunately, like a large majority of 16 year old girls on MTV...you're late. Such a missed opportunity. Who is in charge of their marketing? An entire book club of housewives who laugh about internet sensations weeks after they have become old news? How did it take this long? Black and blue was a lay-up. They should have had this ad viral before people even changed their first opinion on what color the stupid dress was. Quick question, who is a bigger victim of abuse? The chick that is done up in a bunch of makeup looking like she just went a couple rounds with 90's Tyson, or the dead horse that this ad keeps beating?

Damn, If only someone found this magical dress a year ago. That would given the Salvation Army plenty of time to create this ad and deliver the message before Ray Rice turned an elevator ride with his wife into an MMA match. Poor guy was just a victim bad timing. Listen, I know what they are trying to do. They are trying to make a popular subject and turn it into their own. Unfortunately the internet moves quick. We aren't using dial up anymore guys. You want to take advantage of the news of the day you better get it out THAT day. When I saw this ad my first reaction was "not this fucking dress again". It wasn't even until closer review that I noticed the girl's face closely resembled a dalmatian.  I would rather douse this dress, and anyone in it, in flames rather than feel bad for them for half a second.

This reminds me of when the NFL did their low budget ass "no more" campaign. Literally could have put it together in two minutes. Yet it took them two months, two months in which the whole domestic violence issue blew over, for them to finally put it out. The subject of an ad is very important, but so is it's timing and cultural relevance. There's a difference between viral and virus. Unfortunately for the Salvation Army, this dress has become the latter. This goddamn dress makes me sick, no matter what message is attached to it.